OUR COURSES

Graphics Design Course Module

Course Duration: 2.5 Months
Class Frequency: 3 days/week (Total 30 Classes)
Target Audience: Students, Freelancing Aspirants, Career Changers
Location: Bangladesh (Language: Bangla + English Terms)
Prerequisites: Basic computer knowledge
Software Focused:
Adobe Photoshop, Adobe Illustrator, Canva (Bonus)

Course Objectives

By the end of the course, students will be able to:
Understand basic design principles
Use Photoshop and Illustrator for professional design work
Create real-world designs like social media posts, logos, banners, business cards, etc.
Build a portfolio and start freelancing on platforms like Fiverr and Upwork

Weekly Breakdown (30 Classes)

Week 1: Introduction to Graphics Design

  • Class 1: What is graphic design? Career paths, freelancing in Bangladesh
  • Class 2: Introduction to design principles (contrast, alignment, balance, proximity)
  • Class 3: Overview of tools: Photoshop, Illustrator, Canva

Week 2: Photoshop Basics

  • Class 4: Photoshop interface, tools, workspace setup
  • Class 5: Working with layers, selection tools, and cropping
  • Class 6: Basic photo editing – brightness, contrast, hue, saturation

Week 3: Photoshop for Social Media

  • Class 7: Creating a Facebook post/banner
  • Class 8: Designing Instagram post & story
  • Class 9: Creating a YouTube thumbnail

Week 4: Photoshop Practical Projects

  • Class 10: Poster design for local events
  • Class 11: Restaurant menu design
  • Class 12: Business card layout in Photoshop

Week 5: Illustrator Basics

  • Class 13: Illustrator interface and tools overview
  • Class 14: Working with shapes, text, and color theory
  • Class 15: Vector vs raster, pathfinder tools, pen tool basics

Week 6: Illustrator Intermediate

  • Class 16: Logo design basics – shapes, alignment, typography
  • Class 17: Logo variations – flat, monogram, symbol-based
  • Class 18: Icon and badge design

Week 7: Branding & Print Design

  • Class 19: Brand identity basics – color palette, fonts, logo usage
  • Class 20: Letterhead and envelope design
  • Class 21: Flyer & brochure design

Week 8: Portfolio Preparation

  • Class 22: Choosing your best works
  • Class 23: Making mockups (using Smart Objects)
  • Class 24: Behance & Dribbble portfolio setup

Week 9: Freelancing Preparation

  • Class 25: Introduction to Fiverr & Upwork
  • Class 26: Creating gigs/profiles, understanding client needs
  • Class 27: Proposal writing & project delivery best practices

Week 10: Final Projects & Evaluation

  • Class 28: Final project (branding package or social media set)
  • Class 29: Presentation and feedback
  • Class 30: Certificate, career advice, Q&A

Static Web Design Course Module

Course Duration: 2.5 Months
Class Frequency: 3 days/week (Total 30 Classes)
Target Audience: Beginners, Students, Freelancing Aspirants
Mode of Delivery: In-person
Location Focus: Bangladesh
Prerequisites: Basic computer knowledge

Course Objectives

By the end of the course, students will be able to:
Understand the structure of a website
Use HTML and CSS to build static websites
Design responsive layouts using CSS
Build a personal portfolio website
Prepare for entry-level freelance or internship opportunities

Weekly Breakdown (30 Classes)

Week 1: Introduction to Web Design & HTML Basics

  • Class 1: Introduction to web design, websites, domains, hosting, and tools (VS Code, browser)
  • Class 2: Introduction to HTML, structure of a webpage, basic tags
  • Class 3: Lists, links, images, and file structure

Week 2: HTML Intermediate

  • Class 4: Tables and forms
  • Class 5: Semantic HTML5 elements
  • Class 6: Creating a basic multi-page website

Week 3: CSS Basics

  • Class 7: Introduction to CSS, selectors, and properties
  • Class 8: Color, background, box model
  • Class 9: Margin, padding, borders, fonts

Week 4: Layout and Positioning

  • Class 10: Display types, float, and clear
  • Class 11: Positioning: static, relative, absolute, fixed
  • Class 12: Flexbox layout basics

Week 5: CSS Advanced

  • Class 13: CSS Grid layout
  • Class 14: Pseudo-classes and pseudo-elements
  • Class 15: Transitions and hover effects

Week 6: Responsive Web Design

  • Class 16: Introduction to mobile-first design
  • Class 17: Media queries
  • Class 18: Building a responsive navbar and footer

Week 7: Design Practice

  • Class 19: Cloning a landing page from a Bangladeshi brand (e.g., Daraz, Bikroy)
  • Class 20: Practice: creating a service-based site (e.g., Restaurant or Portfolio)
  • Class 21: HTML/CSS template adaptation

Week 8: Project Planning and Mockups

  • Class 22: Planning a personal portfolio website
  • Class 23: Wireframing (using pen-paper or Figma)
  • Class 24: Starting the project (layout design)

Week 9: Building the Portfolio

  • Class 25: Building the Home and About page
  • Class 26: Services or Projects section
  • Class 27: Contact page + form design

Week 10: Finalization & Career Tips

  • Class 28: Finalizing the project, fixing bugs
  • Class 29: Hosting website using GitHub Pages
  • Class 30: Freelancing, Upwork/Fiverr tips, closing session, certificate distribution

Digital Marketing Course Module

Course Duration: 2.5 Months
Class Frequency: 3 days/week (Total 30 Classes)
Target Audience: Beginners, Freelancers, Small Business Owners
Location: Bangladesh (Language: Bangla + English)
Prerequisites: Basic computer and internet browsing knowledge

Course Objectives

By the end of the course, students will be able to:
Understand the fundamentals of digital marketing
Run paid campaigns on Facebook and Google
Do SEO and content marketing
Build marketing strategies for Bangladeshi and international audiences
Get started with freelancing or digital marketing jobs

Weekly Breakdown (30 Classes)

Week 1: Introduction to Digital Marketing

  • Class 1: What is digital marketing? Scope in Bangladesh and globally
  • Class 2: Types of digital marketing (SEO, SMM, Email, PPC, Content, Affiliate)
  • Class 3: Introduction to marketing funnel and buyer journey

Week 2: Facebook Marketing

  • Class 4: Facebook business page creation and optimization
  • Class 5: Facebook Ad Manager, types of campaigns (Traffic, Engagement, Leads)
  • Class 6: Creating and launching a Facebook Ad (Targeting, Budgeting, Creative)

Week 3: Advanced Facebook Advertising

  • Class 7: Facebook Pixel setup and retargeting basics
  • Class 8: Custom Audience, Lookalike Audience
  • Class 9: Analyzing ad performance and optimization tips

Week 4: Google Ads (Search & Display)

  • Class 10: Introduction to Google Ads and account setup
  • Class 11: Creating Search Ads – keywords, ad copy, extensions
  • Class 12: Display Ads and YouTube Ads basics

Week 5: SEO (Search Engine Optimization)

  • Class 13: What is SEO? On-page vs Off-page SEO
  • Class 14: Keyword research using Ubersuggest, Google Keyword Planner
  • Class 15: On-page SEO: Title, Meta, Header, Content, URL, Image SEO

Week 6: SEO Continued

  • Class 16: Technical SEO: site speed, mobile-friendliness, indexing
  • Class 17: Off-page SEO: backlinks, social signals, guest posting
  • Class 18: Free SEO tools: Google Search Console, Ahrefs Free Tools

Week 7: Content Marketing & Email Marketing

  • Class 19: Content types and strategy (blog, video, infographics)
  • Class 20: Copywriting basics for ads and landing pages
  • Class 21: Email marketing tools (Mailchimp), list building, campaign setup

Week 8: Analytics & Reporting

  • Class 22: Google Analytics overview
  • Class 23: Facebook Insights, Google Ads Reports
  • Class 24: Building simple client reports

Week 9: Freelancing & Campaign Practice

  • Class 25: Setting up profiles on Fiverr, Upwork
  • Class 26: Creating service gigs for Facebook Ads and SEO
  • Class 27: Practice project – running a simulated campaign

Week 10: Final Project & Evaluation

  • Class 28: Final project (Campaign + Report + Strategy)
  • Class 29: Presentation and review
  • Class 30: Certificate ceremony, career guidance, Q&A

Search Engine Optimization (SEO) Course Module

Course Duration: 2.5 Months
Class Frequency: 3 Days/Week (Total: 30 Classes)
Target Audience: Students, Job Seekers, Freelancers
Language: Bangla (English for tools/interface)
Mode: Offline
Prerequisites: Basic computer and internet knowledge

Course Objectives

By the end of this course, students will be able to:
Understand how search engines work
Perform keyword research and competitor analysis
Optimize websites for higher rankings on Google
Perform on-page, technical, and off-page SEO
Build SEO reports and work with real clients or freelance projects

Weekly Breakdown (30 Classes)

Week 1: Introduction to SEO

  • Class 1: What is SEO? Why is it important? SEO career scope in Bangladesh
  • Class 2: How search engines work – crawling, indexing, ranking
  • Class 3: Types of SEO – On-page, Off-page, Technical, Local, Mobile SEO

Week 2: Keyword Research

  • Class 4: Understanding user intent and keyword types
  • Class 5: Tools: Google Keyword Planner, Ubersuggest, AnswerThePublic
  • Class 6: Practical: Keyword research for a blog, service, or local business

Week 3: On-Page SEO

  • Class 7: Title tag, meta description, heading tags (H1-H6)
  • Class 8: Image optimization, internal linking, and URL structure
  • Class 9: Writing SEO-friendly content using keywords naturally

Week 4: Technical SEO

  • Class 10: Mobile-friendliness, site speed optimization
  • Class 11: Indexing, canonical tags, and robots.txt
  • Class 12: Sitemap creation and submission (XML & HTML)

Week 5: Off-Page SEO (Backlink Building)

  • Class 13: What are backlinks and why are they important?
  • Class 14: Link building strategies: guest posting, niche directories, forum posting
  • Class 15: Practical: Creating backlinks from authority sites

Week 6: Local SEO & Google Business Profile

  • Class 16: Google My Business (GMB) setup
  • Class 17: Local citations and reviews
  • Class 18: Optimizing for “near me” and map rankings

Week 7: Competitor & Website Analysis

  • Class 19: Competitor research using Ubersuggest, Ahrefs (Free), SEMrush (Free)
  • Class 20: Website audit using SEO Site Checkup, Screaming Frog
  • Class 21: Practice: Auditing and improving a sample website

Week 8: SEO Tools & Reporting

  • Class 22: Google Search Console setup and performance tracking
  • Class 23: Google Analytics basics for SEO
  • Class 24: Creating and presenting SEO reports

Week 9: Freelancing & Marketplace Preparation

  • Class 25: Introduction to Fiverr, Upwork, PeoplePerHour
  • Class 26: Creating SEO gigs and sending winning proposals
  • Class 27: Sample client project (e.g., blog site or local business SEO)

Week 10: Final Project & Certification

  • Class 28: Final project work: SEO for a demo website or business
  • Class 29: Portfolio setup, presentation, feedback
  • Class 30: Certification, career guidance, and freelancing tips
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